Evaluation of potential song- Cherry tree

I came across Cherry Tree by JACKIE on sound cloud. This song has an electronica genre as well as hip-hop, this interested me as it is complex and means I could draw on multiple sources such as hip-hop music videos and electronica music videos for inspiration. This genre is also attractive to me as it gives the song its self a lot of different elements. At 0:19 to 0:24 seconds there is a simple beat occurring every few seconds which then develops into a more complex beat at 0:24 seconds. This is an example of how the song progresses and has an interesting beat.

One of the strongest elements of this song is the addition of a female artist’s voice at 0:40. This makes the song more diverse and brings it into a new stage, whereas the producer of a music video, I could have a stronger narrative. One of the ideas that came to me for the music video was footage of someone walking, this would suit well to the downbeat and slow beat at points in the song, especially at the beginning. My original plan was to have a male walking when the male voice was present, with the addition of the female voice, I could liven up the video and keep audience interest at a high by adding in a female walking when the female voice comes in. This would allow the video to flow as well as being applicable to Andrew Goodwin’s music video conventions (music link to visuals). 

The lyrics at the beginning of the song are based around reflecting on the artists past as a young boy growing up, this concept imminently creates the opportunity for a strong narrative. For example, street names are mentioned which would make the idea of a man walking down streets more relevant. The female sings lyrics that link to reflecting on the past, such as "sailing down memory lane". Because of this, the song makes sense and the two opposite sounding voices are brought together, this inspires me to bring them together further through the visuals of the female joining the male in his walk. 

The song is 3:39 minutes long, this is an achievable time for a music video to be made for the whole song, I believe that I would therefore be able to have enough footage to not have to cut the song short or take parts out of it. When searching for songs to use, a lot of them were longer and not suitable for a music video that would keep the audience interested without cutting it short. 

One disadvantage of this song is that it is quite repetitive, this is especially prevalent in the lyrics that the female voice sings. The problem with this is that the footage may need to be applied in different ways to the lyrics and therefore I would have to come up with different interpretations of the lyrics so that the visuals are not also repetitive. However, I plan to use this is my advantage by using different shots of the same scene (which is applicable to a particular lyric), this would mean that the video will link together at different points and make it more coherent.