Initial concept

“Your Light”-MEGA Initial concept

In the music video that I am creating for “Your light” by MEGA, my concept will base around building up a character profile of a female artist on her way to a band performance. 

The narrative will show a female (playing the artist) in a plain room with a dull colour pallet to represent the way she feels before she finds the light described in the lyrics. Once the lyrics begin at 0:27 it will then move onto her walking moving into a forest/park (to reflect the nature imagery in the lyrics) finally moving through inner city streets and suburban areas (to fit with the conventions of the contemporary soul genre). She will appear to be singing the song in order to make sense of her character by establishing her as the main vocal artist. I will achieve this through lip sync when it comes to editing. Throughout these shots I will cut to clips of a band playing the instruments in the song but she will not arrive until the end of the video where she will join the band, pick up a guitar and begin to sing with the band. I will use a mixture of different shot types and uses of cinematography including adapting the rule of thirds by placing the main character in all sections of the screen at different moments. I will use a majority of close up shots to draw attention to detail so that the characters profile can be built up in depth, focusing on the clothes worn, small movements and the location surrounding her.

I have drawn influence from many other music videos and short films. For example, Daughters music video for “Still” which focuses on a female character and successfully constructs an idea of her identity through close ups of her shoes, jewellery and photos in her bedroom. Influences for the narrative of walking includes Amy Winehouse’s music video for “Tears dry on their own”. This particular video inspired me to place the character in all 3 sections of the screen according to the rule of thirds in order to make space for other people to walk past in pairs or groups and add the notion of the female being alone in comparison. I also looked at Keaton Henson’s music video for “Lying to you” which is of a different genre but has a very similar narrative as it also features a girl walking through a suburban area. This video has given me the ideas to use a range of shot types (although mainly close ups) in order to keep the simple narrative interesting, and also allow me to demonstrate my knowledge and ability to explore different shots.

I took influences and inspiration for the style of clothes that I am going to use from artists shared by MEGA on her soundcloud as well as artists of a similar genre and style to what MEGA wears in her photos.